positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.
Best positioned recent brands
Reliance ,Perfectly positioned brand - Reliance perfectly targeting the consumers those are opting a mobile phone for the first time.
Cadbury diary milk - Wow superb creativity. Perfectly mixed the nations favorite game cricket.
Story Line: Match between India and Kenya. People are waiting for the winning moment of the match with Cadbury Diary milk . India loses the match in the final ball with Kenya. People are disappointed with the play. Suddenly entire crowd is looking the chocolate. A small boy from the crowd bellowing ... Lets celebrate the victory ... some team had won right... and every one enjoying the Cadbury.Neatly executed advertisement.
Lets change the sad moment in to happy with cadbury
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